JUMBOTAIL
India’s Leading Wholesale Food and Grocery, and New Retail Platform
“In Ashish and Karthik, we have responsible leaders who are customer centric and truly understand the problem. “
Bill Ozturk
Reaction Founding Partner
Dubai, UAE
Making Technology Inclusive
Karthik, an army officer and marketplace veteran, and Ashish, a management consultant with farming roots, met in the Stanford MBA class of 2011.
CEO Karthik shared, “I was working in Silicon Valley and realized the potential to positively ‘disrupt’ the broader world of 6 billion people, outside of the 1.5 billion benefiting most from innovation, by applying technology to solve real world problems.
This approach allows entrepreneurs to take what one person built and apply it to put more food onto more plates by making part of the world more efficient.”
“Kirana stores are the lifeblood of India. Over a billion people rely on them for their food every day. Jumbotail is the only solution of its kind looking to empower rather than compromise them.”
Radhika Narang
Reaction Inclusion Leader
Mumbai, India
Putting people first in India
Karthik and Ashish were inspired to take this idea to India. Their deep understanding of the Indian landscape enabled them to approach its retail food problem from a uniquely local perspective.
COO Ashish explained “The food value chain in India is highly fragmented. There is a lack of standardization. Competitors were looking betting on the demise of the mom & pop store – we bet on the ‘kirana’ stores, which represent 95% of all food and grocery demand in India. This contra-bet has paid off.
Jumbotail aggregates kirana stores on an online platform and connects them with brands, producers, and traders. Additionally, we operate a tech-driven supply chain to provide warehousing and fulfilment solutions to our sellers and storefront delivery to our customers. “
“The problems Jumbotail are solving for in India are similar to what we see in Southeast Asia. Studying solutions like Jumbotail will help small businesses in other regions to innovate and digitize quicker.”
Pongrith Chantraporn
Reaction Investment Advisor
Bangkok, Thailand
How Jumbotail improves the lives of its customers
