GREEN INFLATION
A NEW MEASURE FOR CLIMATE CHANGE
We are reframing the urgency of climate action
The urgency of preventing environmental catastrophe is a hot topic, but the vagueness of its imminence and scope weakens the motivation to solve the planet’s environmental issues now. “Soon” is not a convincing deadline. To convey the urgency more effectively, the cost of delay should be expressed as the time value of money. We call this concept “Green Inflation.”
Green Inflation would specify, in numerical terms and ideally as an annual percentage rate, how much less for the environment one dollar in a few years can accomplish compared to the same dollar today.
The “Green Inflation” concept was first presented at the UKSIF (UK Sustainable Investment and Finance Association) 2021 Annual Conference.
For this initiative, contact:
Dr. Olga Paxson
Head of Reaction Think Tank
paxson@reaction.global
We are in discussions with a number of international organizations, with a view to both conducting climate economics research on the issue and, independently, starting to use the concept to draw attention to the urgency of climate issues. See our Reaction Environment Leaders.
Call to action:
Reach out to us if you would like to contribute to the Green Inflation initiative. When reaching out, please indicate specific areas where you can help:
“I have connections with [international organizations / universities / environmental think tanks / other organizations] who can assist with establishing the actual rate of Green Inflation.”
“I can fund research.”
“I have expertise in climate economics.”
“I have high level connections with governments / international organizations / influencers / media that will enable spreading the concept of Green Inflation.“
“I can promote the concept of Green Inflation as part of the policy within my company.”
“I have the following other expertise or connections that may be helpful [please list].”
“I want to [do research / participate in brainstorming / please list anything relevant].”
Reaction “Green Inflation” investments: See our Portfolio for Mango Materials and other Reaction portfolio companies whose mission is to combat climate change.
Click on the image to read Olga Paxson’s article on Green Inflation
About the Author
Olga Paxson is Head of Reaction Think Tank. Previously she led a 15-year career as a top ranked partner at major law firms.
About Reaction
Reaction is about creating exponential change. We are a global community of entrepreneurs, investors and executives who share a vision for a world where innovation can meaningfully change more lives in less time. Why now? Because more innovations will be created in more countries and more industries over the next decade than in the previous 50 years. Many will offer the potential to solve global issues. But will fail to reach the markets they could have benefited most. Reaction was founded by a global team of Stanford alumni who united to solve this problem together. Our mission is to measurably improve one billion lives, within a decade, by scaling innovations that will change the world.