Babu Sivadasan, CEO of JIFFY.ai, proves responsible leadership can enable growth

Reaction’s inaugural investment was in the Series A round of Silicon Valley and India based startup JIFFY.ai.

Aligned with Reaction’s core value of responsible leadership, the Company’s co-founder and CEO, Babu Sivadasan, is pursuing a path of responsible innovation in AI.

Babu holds a distinguished and proven track record. As a co-founder and Group President of Envestnet Retirement Solutions (NYSE: ENV), he spent two decades building the company in various roles, helping countless Americans toward financial wellness. Prior to that, he co-founded Stamps.com (Nasdaq: STMP) and served as its founding CTO.

Babu stems from the state of Kerala in India and throughout the course of his impressive career, his proudest accomplishment is perhaps contributing to the creation of circa. 65,000 jobs in his home state.

He launched JIFFY.ai in 2018, and along with his team has driven massive growth in its first 18 months, building a global team of 150 employees across 4 continents, serving a customer base of 20+ enterprises across various sectors.

Founded with a vision to radically change how enterprises automate complex business processes, JIFFY.ai puts the power of real-time innovation in the hands of its enterprise customers. JIFFY.ai delivers an app-based, cognitive automation platform that includes capabilities ranging from intelligent document processing and natural language processing to robotic process automation (“RPA”) and low Code/no Code development.

In an interview with TechCrunch earlier this year, when asked how JIFFY.ai differentiates from other RPA providers, Babu said “legacy RPA providers focus on a narrow range of process automation, heavily focused on the front end and data entry, and selling bots which require extensive upkeep and management. Our platform allows enterprises to not only deploy and manage process automation centrally, but our customers can design applications with simple drag and drop setup, resulting in transformation of the processes, rather than simply extending the life of legacy technologies.”

He also added that JIFFY.ai’s platform “is the only context-aware system on the market, capable of recognizing mistakes and discrepancies in documents like loans, claims and invoices, and resolving them through the system’s self-learning capabilities.”

The company’s largest shareholder is its not-for-profit organization, Paanini Foundation. Paanini provides job training and placement programs for people whose positions are displaced because of RPA and other automation technology. 

This endeavor is ever the more important in a world where RPA is the fastest growing enterprise software market, and which it is expected that by 2024, low-code application development will be responsible for more than 65% of application development activity.

JIFFY.ai are also playing a critical role during the COVID-19 pandemic, supporting enterprises with optimizing their middle and back office processes. In August 2020, AirAsia Group, Malaysia’s largest airline by fleet size and destinations, selected JIFFY.ai as its key partner toward accelerating its ongoing digital transformation program.

Reaction are privileged and proud to partner with Babu and the JIFFY.ai team toward the realization of their vision, which will go onto amplify the impact of its foundation and social programs.

Babu is an active angel investor, mentor to various startup companies in both Silicon Valley and India, and a husband and proud father.

For more information on Reaction or JIFFY.ai, please visit our website at www.reaction.global. Don’t hesitate to get in touch with us!